The leading toy brand is launching its marketplace on the Flow blockchain. The brand is taking the opportunity to translate iconic Mattel IP into digital art and engage directly with customers. More.
Bloomingdale’s is offering customers a unique user experience, akin to a virtual mall, with brands including Chanel, Ralph Lauren and Nespresso launching in the space. More.
Floyd Mayweather and Deji Olatunji’s exhibition match was streamed in the MVB Worlds metaverse. More.
NFT holders will receive InterContinental Ambassador status and a one night stay at the new InterContinental Rome Ambasciatori Palace. More.
Through a partnership with Tokens.com and the Metaverse Group, AIR MILES will enable partners to issue “miles” in the metaverse, providing a new way for AIR MILES collectors to earn while engaging with brands. More.
The video game publisher has warned users not to misuse Rockstar’s IP or import and misuse other IP. More.
The brand, which has a presence in over 70 countries, is launching a “metacollection” that will enable Roblox and Decentraland users to kit out their avatars with Springfield clothes. More.
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