The new feature allows artists to provide priority access to ticket sales for holders of NFTs stored in digital wallets such as MetaMask or Coinbase. The feature was piloted by heavy metal band Avenged Sevenfold. More.
The watchmaker released 12 new Hublot Classic Fusion Takashi Murakami Ceramic watches and NFTs at Watches and Wonders 2023. Access to the sale of the watches is limited to holders of last year's Sapphire Rainbow and All Black NFTs. Collectors who obtain all 12 NFTs by April 2024 will receive a 13th luxury watch. More.
The pizza brand, has joined OneRare's Foodverse to introduce its first-ever digital collectibles in the form of NFTs. More.
Clinique has entered the metaverse with its virtual Clinique Lab, inspired by its physical stores. The immersive digital retail concept allows consumers to explore the brand, its products and ingredients through interactive storytelling. It also provides information on product ingredients, formulation, benefits, and application techniques, along with exclusive offers. More.
Major League Baseball has partnered with NFT startup Candy Digital for the third consecutive MLB digital collectibles collection. More.
Walmart's Universe of Play has left the Roblox metaverse only six months after its launch following concerns from watchdogs about the game blurring the lines between advertising content and organic content. Walmart has stated that the move was planned. More.
Johnnie Walker, in partnership with fashion and culture media brand Hypebeast, is set to host a virtual concert called "Walk Beyond In The Metaverse". The event is aimed at making a splash in the metaverse and expanding Johnnie Walker's accessibility to fans looking to experience the brand and its virtual initiatives in a more engaging way. More.
Metaverse Fashion Week 2023, which started on Tuesday, featured a range of luxury brands, including Gucci, Dolce & Gabbana, Clarks, Balmain, Coach, and Tommy Hilfiger. The event was held on Decentraland, Spatial and Over in a push for interoperability. More.
The collection, which includes music legends such as Elvis Presley, Janis Joplin, Jerry Lee Lewis, Bob Marley, and Jefferson Airplane, will be released in May. More.
Midjourney has decided to discontinue free access to its trial version. The move follows a surge in the creation and distribution of deep fakes generated by its technology. More.
Fashion brand Philipp Plein is entering the Swiss watch market with its Crypto King watches, which come with limited edition NFTs. The NFTs can be minted through a QR code included with the watch, and the timepieces also feature rechargeable screens playing the artwork. More.
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