Weekly Web3 Brand Tracker
George Hammick
Research Lead
March 14, 2023

Weekly Web3 Brand Tracker

💰 Amazon to launch NFT marketplace next month

According to reports, the e-commerce giant plans to unveil its own NFT marketplace in the US in April 2023, offering digital collectibles that can be linked to physical goods and used for proof of ownership. More.

🍳Gordon Ramsy’s Hell’s Kitchen to launch Sandbox metaverse avatars

Fans of the popular cooking show will soon be able to get their hands on avatars depicting the famous chef and flex their fandom in the Sandbox metaverse. More.

☕️ Starbucks launches limited edition NFT drop for Starbucks Odyssey members

The Siren Collection featured 2000 NFTs priced at $100 each and sold out in 20 minutes. The NFTs, dubbed “stamps” were only available to Starbucks Odyssey beta members. The floor price is up 342% at the time of writing. More.

🧱 Lego is collaborating with Epic Games to build a custom metaverse

The leading toy maker sees the metaverse as an opportunity to expand its market share and maintain growth. More.

👠 Charles & Keith debut in the Sandbox metaverse

CHARLESKEITHHAUS promotes the brand’s Spring Summer 2023 collection. Fans can redeem digital wearable replicas of the new collection, and engage in other immersive virtual experiences. More.

🌎 Planet Hollywood partners with Animoca Brands for NFT Club

Based in LA, Club 3 will use ClubID NFTs for membership. Membership perks include access to amenities and access to a community chat featuring virtual meetups. More.

🧭 The North Face China rewards purchases with NFTs

The three distinct NFTs are part of the Spirit of Exploration campaign and will be issued to Individuals that purchase corresponding North Face products on the Chinese retail platform, Tmall. By rewarding purchases with NFTs, TNF circumvents China’s policy preventing the direct purchase of NFTs. More.

👖 Authentic Brands Group’s Aéropostale announces web3 plans

The fashion brand’s four-phase digital journey will begin with a 30,000-piece NFT collection titled Aeropax. Aeropax holders will receive access to various perks, such as limited-edition apparel. NFTs will also act as avatars to be used in Aéropostale’s upcoming metaverse world, AeroWorld. More.

🎮 The Pokémon Company has posted a job listing for someone with NFT expertise

The following language was used in the job specifications for the Corporate Development Principal role: “a deep knowledge and understanding of Web 3, including blockchain technologies and NFT, and/or metaverse”. More.

📸 Getty Images to make NFT debut

The visual media giant is tapping into its portfolio of over 80 million photographs to release ‘The 70’s Music & Culture Collection’. The collection will feature images of musicians and icons, including Jimi Hendrix, Elvis, David Bowie, and more. More.

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