Weekly Web3 Brand Tracker
George Hammick
Research Lead
January 31, 2023

Weekly Web3 Brand Tracker

🎉 YSL Luxury Launches Web3 NFT Campaign

YSL Beauty is celebrating its new fragrance "Black Opium le Parfum" with a two-part Web3 campaign. Customers who buy the fragrance online in France, US, UK, Australia will receive NFTs with access to exclusive content, gift vouchers and the private sale of YSL’s second Web3 activation. More.

🕹️ Calvin Klein and Ready Player Me Partner for Gaming Experience

The fashion brand has partnered with Ready Player Me to offer a gaming experience with a fashion theme, targeting gamers in Asia. Calvin Klein wearables can now be obtained in the virtual world, Spatial. More.

🐾 Pedigree Launches Virtual Fostering in Decentraland

FOSTERVERSE aims to raise funds for animal shelters and promote real-life adoptions by offering virtual pet fostering. Pedigree will match donations up to $100,000 for the Pedigree Foundation to support foster programs. Users can also wear FOSTERVERSE wearables on their avatars. More.

🍪 OREO Launches VR Metaverse Experience

OREO unveiled the OREOVERSE, accessible now via Horizon Worlds, to celebrate its new limited-edition flavor, Most OREO OREO. The VR experience, available on Meta Quest 2 and Meta Quest Pro headsets, features cookie-themed games and a chance to win $50,000. More.

💰 Amazon to Launch NFT Initiative This Spring

The initiative is expected to involve getting Amazon customers to play crypto games and claim free NFTs. The move comes after AWS's partnership with Avalanche earlier this year. Amazon’s CEO Andy Jassy has previously stated that the company is not closing the door to cryptocurrencies and is open to selling NFTs. More.

🏃‍♂️Nike Launches .SWOOSH Web3 Studio on Polygon

Nike's .SWOOSH Web3 studio has gone live on Polygon after being in development and beta testing since mid-November 2022. The first pieces of digital art to be launched are AF1-inspired sneakers. The platform offers a chance to co-create virtual jerseys or shoes with leading Nike designers. All offerings will be available as interactive digital objects. More.

💔 Porsche NFT Drop Falls Short

Porsche’s planned NFT drop for the 911 sports car failed to sell out by some margin, leading to plans to cut supply. The 7,500 Ethereum NFTs which were priced at 0.911 ETH ($1,475) each provided holders with access to events, exclusive merchandise, and the opportunity to “design Porsche's future in the virtual world”. More.

Exciting News: NFT Tech Partners with Sandbox

We've also just announced a partnership with Sandbox, a leading decentralized gaming virtual world, a subsidiary of Animoca Brands. We are excited to join over 160 existing partnerships including Deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, to empower players to create and pursue their own experiences using both original and well-known characters and worlds.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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