Weekly Web3 Brand Tracker
George Hammick
Research Lead
January 23, 2023

Weekly Web3 Brand Tracker

💄 L’Oreal’s NYX plans to launch DAO and NFT collection

The makeup brand’s DAO, GORJS, will develop a community of virtual artists and aims to set a precedent for what beauty will be in the metaverse. The NFT collection, FKWME, will unlock perks and generate GORJS, giving FKWME holders greater voting power in the DAO. GORJS will be the world’s first beauty DAO. More.

💍 L’Dezen launches NFT version of award winning jewelry

The jewelry brand unveiled a digital version of its “Blooming of Ages” ring at Meta Z lounge, Seoul. More.

👾 H&M enters Roblox, enabling fans to create and kit out their avatars with virtual garments

H&M’s Loooptopia also includes other social interactions designed to enhance immersive brand engagement. More.

🌅 Buxom Cosmetics creates gamified and educational Decentraland experience

Fans of the cosmetics brand can enter ‘Plumpverse’ and earn discounts and vouchers, virtually trial new products using an AR filter, and learn about the brand. More.

🫐 House of BlueBerry and Boy Meets Girl collaborate in Roblox

Off the back of its $6 million raise, digital fashion leader House of BlueBerry has partnered with Boy Meets girls to release digital wearables which can be purchased to kit out Roblox avatars. More.

💳 Robinhood releases crypto wallet

The firm has launched its Polygon-based software wallet and MetaMask competitor as an iOS mobile app to over 1 million users. More.

🇦🇺 National Bank of Australia announces plans for AUD backed stablecoin

AUDN plans to release the reserve-backed stablecoin on Ethereum and Algorand later this year. The stablecoin will facilitate faster and cheaper cross-border transactions. NAB is the second bank in Australia to release a stablecoin. More.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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