Weekly Web3 Brand Tracker
George Hammick
Research Lead
News
May 30, 2023

Weekly Web3 Brand Tracker

πŸ‘Ÿ NIKE's .SWOOSH NFT sneaker sale exceeds $1M despite delays

Nike's .SWOOSH NFT sneaker sale faces delays but surpasses $1M in sales! Despite technical issues, over 66,000 NFTs sold at $19.82 each, generating $1.3M. Sales ongoing till June 1. Read Article

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🏎️ Mattel unveils "Fast & Furious Garage" NFTs

Mattel releases 14,000 packs of "Fast & Furious Garage" NFT collection, sold out at $20 each within 5 minutes. Read Article

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πŸ‘• The Hundreds launches metaverse flagship store

Popular streetwear brand The Hundreds unveils its metaverse flagship store! Experience an immersive 3D store in some.place, offering interactive shopping and socializing for fans. Exclusive drops and rewards await! Read Article

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πŸ₯ƒ Bacardi’s AR Lens & Sneaker NFTs

Bacardi expands with Snap AR lens & sneaker NFTs! The global marketing activations under "Do What Moves You" platform kick off in June with a speakeasy-inspired pop-up event in NY. Read Article

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🐧 Pudgy Penguins NFT project

Pudgy Penguins NFT Project proves the power of community in Web3 turnaround! With real-life toys, Pudgy World launch, and Blend inclusion, these cute chubby birds are soaring high. They pioneer Web3 IP integration in the physical world, showcasing immense toy success. Read Article

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🐰 Ubisoft's Rabbids invade Reddit with free NFTs

Ubisoft's Rabbids invade Reddit as free NFTs! Redditors are rushing to claim these quirky avatar collectibles. Read Article

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🎳 The PBA rolls out NFT-based bowling awards

The Professional Bowlers Association (PBA) rolls out NFT-based digital awards for 300K league bowlers! Recognizing bowling achievements as NFTs on Avalanche blockchain. Read Article

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πŸ’„ Laneige enters metaverse

Cosmetic brand, Laneige expands to metaverse, opening an immersive virtual store with animation, 360-degree videos, and gamification. Read Article

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πŸ“Ί BBC Studios enters metaverse with Reality+ partnership

BBC Studios teams up with Reality+ to bring immersive experiences to the metaverse. Get ready to interact with your favorite BBC brands like TopGear and DoctorWho in The Sandbox. Read Article

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πŸ‘Ÿ Clarks returns to metaverse

Footwear brand Clarks is making a comeback in the metaverse with the launch of Playprints World on Roblox. This new adventure focuses on kids' shoes, coordinating "experiential influencer activities" and introducing a YouTube Kids channel. Read Article

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🎭 Cirque du Soleil's immersive Roblox experience

Cirque du Soleil Entertainment Group and Gamefam are collaborating to create Cirque du Soleil's first immersive experience on Roblox. In "Cirque du Soleil Tycoon," users can create own circus universe, enjoy interactive challenges and stunning performances inspired by 'ECHO. Read Article

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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