AO
METAVERSE
Bringing together art, data, tech and sport through web3
AO Metaverse was a world-first in combining NFT art with real-time court data in the form of an NFT. The project provide global tennis
fans to engage with the AO from anywhere in the world. Our creative
studio designed an end-to-end NFT and metaverse strategy including generative art design,
utility and Web3 execution. This included devising a carbon offset strategy, overseeing
community management, marketing and public relations.
Cannes Lions winner for ‘Innovative Use of Tech & Platforms for Sport’

Project Outcomes

  • Whitelist sale sold out in 30 minutes
  • Public sale sold out in 3 minutes & 2 seconds
  • 1,000 ETH secondary tranding volume within 48 hrs
  • Top 100 projects on Opensea
  • 2022 Cannes Lions winner for ‘Innovative Use of Tech & Platforms for Sport’
  • Relaunched in 2023, offering unprecedented level of utility to its holders

Our values in action

Build it Better

The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Make it Matter

Alongside offsetting carbon emissions funds Leveraging real-time Hawkeye line calling data used to officiate matches. The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Take it Further

Leveraging real-time Hawkeye line calling data used to officiate matches. The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Watch case study

AO
METAVERSE
Bringing together art, data, tech and sport through web3
AO Metaverse was a world-first in combining NFT art with real-time court data in the form of an NFT. The project provide global tennis
fans to engage with the AO from anywhere in the world. Our creative
studio designed an end-to-end NFT and metaverse strategy including generative art design,
utility and Web3 execution. This included devising a carbon offset strategy, overseeing
community management, marketing and public relations.
Cannes Lions winner for ‘Innovative Use of Tech & Platforms for Sport’

Project Outcomes

  • Whitelist sale sold out in 30 minutes
  • Public sale sold out in 3 minutes & 2 seconds
  • 1,000 ETH secondary tranding volume within 48 hrs
  • Top 100 projects on Opensea
  • 2022 Cannes Lions winner for ‘Innovative Use of Tech & Platforms for Sport’
  • Relaunched in 2023, offering unprecedented level of utility to its holders

Our values in action

Build it Better

The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Make it Matter

Alongside offsetting carbon emissions funds Leveraging real-time Hawkeye line calling data used to officiate matches. The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Take it Further

Leveraging real-time Hawkeye line calling data used to officiate matches. The AO Art Ball concept saw the bringing together of sport, art and tech to deliver a multi-faceted customer experience complete with metaverse actions, tennis-themed wearables and live-stream events.

Watch case study