Hello and welcome to a very special edition of the Weekly Web3 Brand Tracker. This week, NFT Tech is presenting its inaugural report: “Brands in Web3, Q3 2022”
In this report, we evaluate some of the world’s best-known brands’ web3 performances and establish industry benchmarks, as well as give our unfiltered opinions on what worked and what didn’t.
👀 And keep your eyes peeled for our “2022 Annual Brands in Web3” report, which we’ll be releasing early next year.
⌚️Timex launches Bored Ape watches
The luxury watchmaker has partnered with Bored Ape Yacht Club (BAYC) to enable BAYC holders to showcase their NFTs on their wrists. More.
🍫 Hershey launches chocolate-themed metaverse experience
The chocolate brand’s Philippines and India arms have launched a gamified metaverse experience in Decentraland. More.
🧴 Laura Mercier debuts virtual store in the metaverse
The cosmetics brand’s “World of Beauty” has AR/VR functionality and enables customers to trial products in a new way. More.
🚘 Renault launches first NFTs and announces long-term web3 plans
The NFTs celebrate the 50th anniversary of the iconic Renault 5. Renault is also kickstarting a web3-enabled community of Renault enthusiasts, R3NLT. More.
🐦 Rumors circulate that Twitter is launching a token
Code extracted by reputable tech researcher Jane Manchun Wong reveals plans for a coin and updated tipping function. More.
💄Givenchy Beauty reveals winter wonderland Roblox experience
The LVMH brand has launched a winter-themed metaverse experience in Roblox just two weeks after partnering with Bstroy to offer free NFTs to purchasers of the new clothing line. Givenchy first entered Roblox in June. More.
☕️ Starbucks launches beta of long-awaited NFT-based loyalty program
Starbucks made headlines earlier this year after announcing its plans to completely revamp its loyalty program, based on NFTs. Last week the brand launched the new program, Starbucks Odyssey, in beta, ahead of launch next year. More.
Thanks for reading & see you next week!
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